Advertising Analysis
Minnie Wang
May 28, 2023

From humble beginnings to sweaty success, Lululemon's impressive China triumph

Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.

American singer Amber Liu in Lululemon’s 'Worn By Us' campaign. Photo: Lululemon

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