Apr 16, 2008

French brands brace for boycott in China

SHANGHAI - A boycott of French supermarket chain Carrefour in mainland China, in response to protests surrounding the Olympic Torch Relay, is expected to come to a head on May 1st to coincide with International Workers' Day.

French brands brace for boycott in China
Text messages and blog posts urging a boycott of Carrefour have been mounting as a counter statement to global protests targeting the Olympic Torch Relay, which were particularly intense in Paris, the French capital.

Carrefour will be single out both because it is a French company, in the wake of the disastrous interaction between wheelchair bound, one-legged fencer Jin Jing and a pro-Tibet protester, and because LVMH, one of its major shareholders, is believed to have donated extensively to the Dalai Lama.

The Body Shop is also rumored to be targeted because of its outspoken support for Tibet.
Source:
Campaign China

Related Articles

Just Published

3 hours ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

3 hours ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?

11 hours ago

Women to Watch 2024: Marian Esperanza Magturo, ...

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

11 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.