Staff Reporters
Jul 22, 2011

Former managing partner of Eight Partnership opens new consultancy

HONG KONG - Alchemy Asia, a new Hong-Kong-based business and marketing consultancy founded by Charles Brian-Boys, former managing partner of Eight Partnership, has opened for business today with operations in Beijing and Shanghai.

Charles Brian-Boys forms new start up Alchemy Asia
Charles Brian-Boys forms new start up Alchemy Asia

The company isr esourced by an experienced and cohesive team, which includes Andrew Kane, who
heads consulting.

The agency said that the insight behind the establishment of Alchemy Asia is that decision makers are increasingly seeking accountability and commercial delivery, backed by metrics and ROI from their branding and communications, as well as strategic business advice.

"We are very much 'think – do’ in our approach” said Brian-Boys (pictured). “Our clients tell us that they want solution-driven partners that can analyse and develop strategies, as well as deliver in practice in the market. This is what they get from us."

 

Source:
Campaign China

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