Facebook partners Better for ad representation in Malaysia

This partnership is aimed at increasing relevance of advertising and leading to a better overall experience for users of the Facebook platform, it will also further help brands to connect with Malaysians.

It is billed as a beneficial move for Facebook as it will leverage on Better’s local expertise, experience and track record in delivering innovative and effective marketing solutions to companies looking to grow their brands through the social media platform.

More than 12 million Malaysians are using Facebook, of which over 4 million are accessing the site via mobile devices.

Stephen Dolan, commercial director of Facebook Asia, noted that the partnership with Better was an easy decision given the company’s reputation within the advertising and marketing industries.

“Better is known for their extensive network and passion in connecting brands to their target audience," said Dolan. "These business practices are basically what we at Facebook are all about. The partnership presents a unique platform for us to communicate with marketers on a much more personal and customized level."

René E. Menezes, chief executive officer of Better Sdn Bhd, agrees that the partnership will be effective as both companies share similar brand philosophies.

“This partnership is more than just one of convenience. Both companies present unique opportunities to each other but at the same time share a common business goal, which is to leverage on our extensive networks and constantly find ways to improve and enhance digital marketing by offering products and services at a more personal level,” he added.

Better will embark on an educational approach to advice potential clients on the opportunities and best practices that will benefit the marketers.

Menezes added that while most people are aware of the potential of digital marketing, expectations normally fall short as they adopt a bandwagon approach which isn’t necessarily suitable for its product or service. "Better aims not only to consult with marketers but also help them achieve the most from their investment,” he said.