Campaign Asia-Pacific announced the winners of the 2021 Event Marketing Awards in an online ceremony this afternoon.
From the shortlist released on March 9, the judges selected one Grand Prix winner; two winners and one commendation in the agency categories; and 24 gold, 28 silver and 30 bronze winners in the campaign categories.
Without further ado, here is the complete winner list:
Grand Prix
| Category | Award | Title | Brand |
| Best of Brand Experience | Winner | Tencent Games Annual Launch 2020 | Tencent Games |
Agency categories
| Category | Award | Agency | Market | Entry ID |
| Best Boutique Agency | Winner | Future+ Media | China | AG01.365829 |
| Commendation | Alive Events Agency | Australia | AG01.365649 | |
| Best Brand Experience Agency | Winner | Jack Morton Australia | Australia | AG02.366596 |
Campaign categories
| Category | Award | Title | Agency / Company | Brand | Market | Entry ID |
| Best Arts & Cultural Event | Gold | CASA BACARDI | Homegrown | Bacardi | India | C01.366938 |
| Bronze | A Show to the World | Scho Art Originality Cultural Diffusion Co., Ltd. | Picturesque Zhejiang | China | C01.366613 | |
| Best Audio Visual | No shortlist | |||||
| Best Brand Activation | Gold | L’Oréal Paris - 11.11 ACTIVATION | Auditoire | L'Oréal Paris | China | C03.366057 |
| Silver | The New Land Rover Defender Media Launch Event | Pico Taiwan | Jaguar Land Rover Taiwan | Taiwan | C03.366269 | |
| Bronze | Mercedes-Benz 2020 Taipei Auto Show-The future is now | 12 O'clock Creative Concept Co., Ltd. | Mercedes Benz Taiwan | Taiwan | C03.365668 | |
| Best Brand Experience - B2B | Gold | EY's Secrets of the Archibald Prize | Jack Morton Australia | Ernst & Young | Australia | C04.366611 |
| Silver | Brandcast Delivered Southeast Asia 2020 | Google Asia Pacific | YouTube Advertising | Singapore | C04.366191 | |
| Bronze | UNLEASH THE NEW GROWTH | George P. Johnson | Google China Think Games 2020 | China | C04.366386 | |
| Best Brand Experience - B2C | Gold | CHECK IN IKEA! | Starcom Taiwan | IKEA | Taiwan | C05.366623 |
| Silver | Berani Cuan | Dentsu & Channel O | Nyala by OCBC NISP | Indonesia | C05.366232 | |
| Bronze | Tencent Game for Peace 2020 | George P. Johnson | Game for Peace | China | C05.366124 | |
| Best Business Solution | Bronze | 2020 Verizon Media DSP Summit | Corma/ 087/ JUST MAKE | Verizon Media | Taiwan | C06.365638 |
| Bronze | Make Life Flow | George P. Johnson | ColorOS 11 Global Launch | China | C06.366357 | |
| Best Content Marketing | Silver | TAYTB Financial EduSeries | Dentsu & Channel O | Nyala by OCBC NISP | Indonesia | C07.366574 |
| Silver | yuu Rewards Club Launch | M&C Saatchi Spencer Hong Kong Limited | yuu Rewards Club | Hong Kong SAR | C07.366521 | |
| Bronze | Ramadan with Our Frontliners | NTUC FairPrice - FairPrice Group | N/A | Singapore | C07.365910 | |
| Best Corporate Event | Gold | Brandcast Delivered Southeast Asia 2020 | Evolved Group | YouTube | Singapore | C08.366128 |
| Silver | Tencent Games Annual Launch 2020 | George P. Johnson | Tencent Games | China | C08.366131 | |
| Bronze | FWD Music Tour 2020 | FWD Vietnam Life Insurance Company Limited | N/A | Vietnam | C08.365987 | |
| Best Cost-Effective Event | Gold | Manulife Investment Management Regional Investment Conference 2020 | Manulife Investment Management | N/A | Hong Kong SAR | C09.366775 |
| Silver | FairPrice Partners Excellence Awards 2020 | Sphere Exhibits Pte Ltd | NTUC Fairprice Co-operative Limited | Singapore | C09.365992 | |
| Bronze | FWD Music Tour 2020 | FWD Vietnam Life Insurance Company Limited | N/A | Vietnam | C09.365986 | |
| Best Creative Idea | Gold | Swire Properties White Christmas Express | Swire Properties | N/A | Hong Kong SAR | C10.366304 |
| Silver | Dell Technologies New Commercial PC Launch | JUXT Marketing Services | Dell Technologies | China | C10.366468 | |
| Bronze | Stressed or Blessed | Freeman Pte Ltd | N/A | Singapore | C10.366487 | |
| Best Digital Experience | Gold | CDIFS “Fun in the AiR” AR Exhibition | Chengdu International Finance Square | N/A | China | C11.366345 |
| Silver | Tencent Games Annual Launch 2020 | George P. Johnson | Tencent Games | China | C11.366132 | |
| Bronze | Make Life Flow | George P. Johnson | ColorOS 11 Global Launch | China | C11.366361 | |
| Best Event Production | Gold | Tencent Game for Peace 2020 | George P. Johnson | Game for Peace | China | C12.366125 |
| Silver | Brandcast Delivered Southeast Asia 2020 | Google Asia Pacific | YouTube Advertising | Singapore | C12.366195 | |
| Bronze | The New Land Rover Defender Media Launch Event | Pico Taiwan | Jaguar Land Rover Taiwan | Taiwan | C12.366315 | |
| Best Experiential Marketing | Gold | Coding Never Stops | George P. Johnson & Mills Singapore | Google Developer Summit 2020 (China) | China | C13.366408 |
| Silver | Benz G-Class X Virgil Abloh Art Piece Promotion | ACTIVATION GROUP | Mercedez Benz | China | C13.366812 | |
| Bronze | Berani Cuan | Dentsu & Channel O | Nyala by OCBC NISP | Indonesia | C13.366233 | |
| Best Game Changer | Gold | Porsche Asia Pacific Forza Cup | George P Johnson Pte Ltd | Porsche | Singapore | C14.366116 |
| Silver | Hong Kong Observation Wheel AR App | Agenda Consulting | Hong Kong Observation Wheel / The Entertainment Corporation Limited | Hong Kong SAR | C14.366118 | |
| Bronze | Effect 2020 | INVNT | SAP | Australia | C14.366094 | |
| Best Gamification | Gold | Tencent Games Annual Launch 2020 | George P. Johnson | Tencent Games | China | C15.366137 |
| Silver | smart BEYOND POSSIBILITY LAB | Freeman | smart | China | C15.366717 | |
| Bronze | Tencent Game for Peace 2020 | George P. Johnson | Game for Peace | China | C15.366126 | |
| Best Health & Wellness Event | Silver | Happy Mind Rewarding Life | Link Asset Management Limited | N/A | Hong Kong SAR | C16.366658 |
| Bronze | The Quayside – Happy Formula | Link Asset Management Limited | The Quayside | Hong Kong SAR | C16.365974 | |
| Best Incentive | No shortlist | |||||
| Best Integrated Marketing | Gold | yuu Rewards Club Launch | M&C Saatchi Spencer Hong Kong Limited | yuu Rewards Club | Hong Kong SAR | C18.366522 |
| Silver | Save20 | Dentsu & Channel O | Nyala by OCBC NISP | Indonesia | C18.366235 | |
| Bronze | The Grounds at AIA Vitality Park | Agenda Consulting/ South Central Media/ Sinclair | The Grounds at AIA | Hong Kong SAR | C18.366710 | |
| Best Launch | Gold | yuu Rewards Club Launch | M&C Saatchi Spencer Hong Kong Limited | yuu Rewards Club | Hong Kong SAR | C19.366523 |
| Silver | Tencent Games Annual Launch 2020 | George P. Johnson | Tencent Games | China | C19.366138 | |
| Bronze | Make Life Flow | George P. Johnson | ColorOS 11 Global Launch | China | C19.366365 | |
| Best Live Event | Gold | The Grounds at AIA Vitality Park | Greater Bay Media Entertainment | The Grounds | Hong Kong SAR | C20.366212 |
| Silver | Louis Vuitton Spring Summer 2021 Menswear Show | ACTIVATION GROUP | Louis Vuitton | China | C20.366830 | |
| Best Media Event | Silver | BlackPink Light Up the Sky | George P Johnson Singapore Pte Ltd | Netflix | South Korea | C21.366117 |
| Best Outdoor Event | Gold | Mercedes-Benz G350 launch & Go Beyond SUV Journey | ACTIVATION GROUP | Mercedes-Benz | China | C22.366846 |
| Silver | WONDA First Ever Mobile Speakeasy Cafe | Livescape Group | WONDA Coffee | Malaysia | C22.366089 | |
| Bronze | CDIFS “Fun in the AiR” AR Exhibition | Chengdu International Finance Square | N/A | China | C22.366347 | |
| Best PR Stunt | Gold | Save20 | Dentsu & Channel O | Nyala by OCBC NISP | Indonesia | C23.366236 |
| Silver | ChongqingIFS “Keep Smiling” – 865% post-COVID sales rebound | Chongqing International Finance Square | N/A | China | C23.366669 | |
| Bronze | T.O.P X Cheap Century Christmas Campaign | Link Asset Management Limited | T.O.P This is Our Place | Hong Kong SAR | C23.366181 | |
| Best Public Event | Gold | Swire Properties White Christmas Express | Swire Properties | N/A | Hong Kong SAR | C24.366305 |
| Silver | Drive in Cinema | Activemedia | Jazz | Pakistan | C24.366532 | |
| Bronze | Dongfeng Voyah All New Brand Launch | Vista Creation | VOYAH | China | C24.365892 | |
| Best Retail / Mall / Pop Up Event | Gold | ChongqingIFS “Keep Smiling” – 865% post-COVID sales rebound | Chongqing International Finance Square | N/A | China | C25.366646 |
| Silver | CHECK IN IKEA! | Starcom Taiwan | IKEA | Taiwan | C25.366802 | |
| Bronze | A Magical Harry Potter Holiday | Brand Head | Harry Potter | China | C25.366550 | |
| Best Sponsorship | Silver | FWD North Pole Marathon 2020 | Le Groupe Passion Limited | FWD Insurance | Hong Kong SAR | C26.365903 |
| Best Sports Event | Gold | The 3rd TENCENT SUPER NOVA GAMES | Youngs | Tencent | China | C27.365970 |
| Best Sustainability Award | Bronze | Lok Fu Place Urban Retreat | Link Asset Management Limited | Lok Fu Place | Hong Kong SAR | C28.366198 |
| Best Trade Show / Exhibition / Conference | Gold | "CHRISTIAN DIOR: DESIGNER OF DREAMS" Exhibition | Activation Group | Christian Dior | China | C29.366769 |
| Silver | Mercedes-Benz 2020 Taipei Auto Show-The future is now | 12 O'clock Creative Concept Co., Ltd. | Mercedes Benz Taiwan | Taiwan | C29.365657 | |
| Bronze | Tencent Techo Park 2020 | George P. Johnson | Tencent Cloud | China | C29.366120 | |
| Best Use of Influencer | Gold | Save20 | Dentsu & Channel O | Nyala by OCBC NISP | Indonesia | C30.366572 |
| Silver | FWD North Pole Marathon 2020 | Le Groupe Passion Limited | FWD Insurance | Hong Kong SAR | C30.366049 | |
| Bronze | Happy Mind Rewarding Life | Link Asset Management Limited | N/A | Hong Kong SAR | C30.366661 | |
| Best Use of Technology | Silver | Hong Kong Observation Wheel AR App | Agenda Consulting | Hong Kong Observation Wheel / The Entertainment Corporation Limited | Hong Kong SAR | C31.366148 |
| Bronze | 2020 Verizon Media DSP Summit | Corma/ 087/ JUST MAKE | Verizon Media | Taiwan | C31.365640 | |
| Bronze | Tencent Games Annual Launch 2020 | George P. Johnson | Tencent Games | China | C31.366139 | |
| Best Virtual Event Experience | Gold | League of Legends 9th Anniversary | Freeman | TJ Sports | China | C32.366511 |
| Silver | Tencent Games Annual Launch 2020 | George P. Johnson | Tencent Games | China | C32.366140 | |
| Bronze | Taycan Show | Jack Morton Worldwide | Porsche | China | C32.366578 | |
| Best Virtual Event Experience | Bronze | Hong Kong WinterFest | Pico International (HK) Ltd. | Hong Kong Tourism Board | Hong Kong SAR | C32.366188 |
| Innovative Use of Virtual Platform | Gold | Tencent Games Annual Launch 2020 | George P. Johnson | Tencent Games | China | C33.366141 |
| Silver | 2020 Verizon Media DSP Summit | Corma/ 087/ JUST MAKE | Verizon Media | Taiwan | C33.365642 | |
| Bronze | MOAI got Talent | George P Johnson Pte Ltd | Ericsson | Singapore | C33.366115 | |
People/team categories
There were no shortlisted entries in the people/team categories.
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