JAKARTA - Euro RSCG has won the creative duties for Sania cooking oil to compete with the major league brands in Indonesia.
The account was formerly held by Fortune, but awarded to Euro RSCG after just six months. Euro RSCG is responsible for all integrated marketing activities for the cooking oil brand over a one-year contract period.
According to sources, Sania aims to rival the big brands such as Dimoli and Filma and attract the loyalty of Indonesian customers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.
Octopus Cards, GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.
.jpg&h=268&w=401&q=100&v=20170226&c=1)