Ad spend on magazines in Japan in 2008 fell by more than 11 per cent year-on-year, according to a report by Dentsu.
Esquire made its Japanese debut at the height of the ‘bubble’ economic period in 1987. It has a monthly circulation of 60,000.
TOKYO - US men's lifestyle title Esquire is set to cease publication in Japan next month after 22 years in operation, according to reports in the domestic press.
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Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
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