David Blecken
Apr 1, 2009

Esquire to close in Japan

TOKYO - US men's lifestyle title Esquire is set to cease publication in Japan next month after 22 years in operation, according to reports in the domestic press.

Esquire to close in Japan
The Hearst Corporation-owned magazine has reportedly been hit by a sharp drop in advertising revenue in the market since the onset of the global economic downturn.

Ad spend on magazines in Japan in 2008 fell by more than 11 per cent year-on-year, according to a report by Dentsu.

Esquire made its Japanese debut at the height of the ‘bubble’ economic period in 1987. It has a monthly circulation of 60,000.
Source:
Campaign Asia

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