Staff Reporters
Mar 19, 2019

EMA winners: Best Corporate Event

"An X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere."

EMA winners: Best Corporate Event

GOLD winner Xerocon Brisbane
Brand Xerocon Brisbane
Agency INVNT

Cloud-based accounting software Xero had three key objectives in mind for its annual Xerocon event: to create an inspirational and educational experience that would encourage networking. As a tribute to the ‘sunshine state’, winning agency INVNT devised a Miami theme for the main event, which spanned four of the Brisbane Convention & Exhibition Centre’s halls, and partnered with Fenella Kernebone, head curator of TEDxSydney, to curate the guest performance and speaker program.

For the 3,000+ person-keynote, the agency created a custom-built stage that was ‘in the round,’ which meant that the audience was surrounding the stage in a 360-degree design that was shaped like the Xerocon pin logo. For breakout sessions, an X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere. Xero exceeded its event goals, with results including attracting over 3,300 guests, delegate satisfaction was recorded at 8.3 out of 10, and the #Xerocon hashtag saw 6.3K mentions and 30.3K engagements on social media.

Source:
CEI

Related Articles

Just Published

12 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

12 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

13 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.