TAIPEI - Mindshare Taiwan has appointed seasoned digital marketer Ellen Tien as deputy leader of Mindshare Interaction.
Tien joins Mindshare from her position as a consultant at Sino-Tech in China.
Prior to that, she worked for Ogilvy One and Yahoo Taiwan, where she gained experience in the integration between digital and traditional media.
"The 'optimised media mix investment' will be our number one priority," said Alex Lin, GM of Mindshare Taiwan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
