Electrolux campaign spotlights consumers and their 'moments to shine'

The campaign will primarily roll out in Singapore, Vietnam, Thailand, Indonesia, Malaysia and the Philippines across various platforms including print ads, out-of home, digital and on-ground activities. 

Its core message is to show that Electrolux appliances help home-makers 'shine' and enable them to provide meaningful and extraordinary experiences for their loved ones in their own homes.

The campaign is comprised of a series of four scenarios showcasing Electrolux’s broad range of premium home appliances that includes washing machines, cooking hobs and hoods, ovens, air-conditioners, and refrigerators. 

“Through extensive consumer research, we understand the importance of the home being the focal point for the family here in Asia and that it reflects their personal successes and style.  The campaign tagline, ‘it’s your moment to shine’ conveys this sentiment as well as showcases how our products help them to shine effortlessly at home so that they can enjoy more time with their loved ones and also be appreciated for their efforts in return,” noted Marco Paraciani, senior vice president of product and brand, Electrolux Major Appliances Asia-Pacific.

Suresh Balan, president of Electrolux Major Appliances East Asia, added, "Through this campaign, consumers will be able to see how our ‘thinking of you’ philosophy comes to life in everyday moments and how their needs are central to everything we do.”