Analysis Data
Minnie Wang
Jul 20, 2023

Ebiquity: China's media spend growth rates forecasted to lower for 2023 and 2024

TOP OF THE CHARTS: The consultancy’s new research shows that China's advertising market has transitioned from high-speed to a low-growth era, and predicts media cost inflation at 2.65% for 2024, down from its 2023 level.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Former Dentsu APAC heads launch regional B2B marketing agency

3 Former Dentsu APAC heads launch regional B2B marketing agency

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Why so many are leaving adland to embark on 'solopreneurship'

6 Why so many are leaving adland to embark on 'solopreneurship'

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

7 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

8 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

The untapped potential of OTT for Singapore marketers

9 The untapped potential of OTT for Singapore marketers

Coca-Cola media business contract lies between Publicis and WPP

10 Coca-Cola media business contract lies between Publicis and WPP

Related Articles

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity
Jun 9, 2023
Minnie Wang

Top advertisers’ KOL spend in China up tenfold ...

Ebiquity China report: International agency groups dominate, but local agencies are catching up
Jul 31, 2024
Minnie Wang

Ebiquity China report: International agency groups ...

Media pitches in China decline in 2023: Ebiquity
Apr 22, 2024
Staff Reporters

Media pitches in China decline in 2023: Ebiquity

Slowdown in China’s media-buying costs to continue in 2025: report
Aug 29, 2024
Minnie Wang

Slowdown in China’s media-buying costs to continue ...

Just Published

Mother appoints first global leadership team
56 minutes ago
Alessandra Scotto di Santolo

Mother appoints first global leadership team

The team will report to global chief executive Michael Wall and founder Robert Saville.

AI is not the villain, the demand for ‘virality’ is
1 hour ago
Farnaz Fatima

AI is not the villain, the demand for ‘virality’ is

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.

We Are Social appoints APAC CEO, launches Thailand office
9 hours ago
Rahat Kapur

We Are Social appoints APAC CEO, launches Thailand ...

EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a renewed Bangkok leadership structure. Campaign has the details.

OpenAI launches ChatGPT image-generator
10 hours ago
Staff Reporters

OpenAI launches ChatGPT image-generator

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.