DT Communications to show off Hong Kong as Asia’s design hub

Competing with a pool of four agencies, DT Communications won the responsibility to implement a tailored through-the-line marketing and PR strategy to make Hong Kong design known to the rest of the world.

70 per cent of PR efforts will be spread in the US, Europe, China, Australia, Asia, and Canada; while 30 per cent concentrated in the local community.

Other PR tools include advertising in high-circulation magazines and social media platforms such as Facebook and Weibo.

Serving to advocate and promote Hong Kong as the largest design hub in Asia, over 30 design-related activities will run throughout 2012 with the slogan "A city driven by design".

The government-led initiative has been organised by the Hong Kong Design Centre, with the Trade Development Council and the Tourism Board as strategic partners. Chief Executive Donald Tsang  touted the HKDY in his 2011-12 policy address last year.

US$6.4 million (HK$50 million) of funding will be injected into local events like Fashion Visionaries and the Toy Museum Show Case.

Hong Kong Design Year will target both local and international audiences with a special focus on youth, businesses, design professionals, and tourists.