The move has resulted in a new division, Interactive Communications + Draftfcb. The partnership coincides with Beiersdorf’s Thailand operations becoming a hub for several Southeast Asian markets. FMCG will manage the account in Thailand and Myanmar. Draftfcb has been working with another partner for Beirsdorf in Cambodia.
“It’s a changing world and we are adapting to better service our client’s needs,” said Jonathan Allard, regional chief operating officer of Draftfcb. “I’m confident FMCG is the right partner to help achieve Beiersdorf’s targets and will be key to its continued success in the market.”
FMCG has 12 subsidiaries covering six main communications areas including advertising, production, media planning and buying, marketing research and graphic design.
“FMCG has more than 40 years combined experience in Thailand and markets worldwide, making them the ideal choice to help drive Beiersdorf’s business,” added Allard.
FMCG's other clients include Thai Airways, PTT, Singha Corp., Osotspa, ING, Suzuki Motor (Thailand), Aberdeen.
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