Jane Leung
Apr 22, 2010

Double A in China set to review media business

BEIJING - Double A, the paper and stationery product company owned by Thailand-based Advance Agro, is reviewing its media business in China.

Double A paper
Double A paper
According to sources, Zenith, MEC, Starcom and local agencies Long Yun and incumbent Han Tian Media Guangzhou have been invited to pitch for the business.

The brief involves planning and buying for all media, including offline and digital.

However, due to the recent complications in Thailand's political scene and the recession, Double A is said to have postponed the reviewing process. The Thailand team in Double A would like to participate in the presentation itself, thus delaying the process. The pitch date is yet to be confirmed.

Grey Beijing has been Double A's creative agency since 2008.
Source:
Campaign China

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