Benjamin Li
Feb 20, 2009

Disney movies go mobile in Korea

SEOUL - The Walt Disney Company's international TV distribution arm, Disney-ABC International Television (Asia Pacific) has partnered with SK Telecom in South Korea, to make available a range of movies and TV series to the telcom's 23 million mobile subscribers, starting in March.

Disney movies go mobile in Korea
SK Telecom mobile subscribers with a VOD-enabled device will be able to stream without interruptions the latest movies and TV hits from Walt Disney Studios, Disney/Pixar, Touchstone Pictures and Miramax.

It is the first time Disney has made an agreement for full-length features to be available on mobile VOD outside North America.

“Korea’s highly advanced digital society and mobile phone culture makes it a priority market for us to launch this first-time service internationally, and SK Telecom’s pioneering development across multiple digital platforms makes it a natural partner.” said Rob Gilby, Senior Vice President and Managing Director for Disney-ABC International Television (Asia Pacific).
Source:
Campaign Asia

Related Articles

Just Published

21 hours ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

22 hours ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

23 hours ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

23 hours ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.