Another Coca-Cola campaign, Coke OFW by McCann Philippines, took home the coveted Platinum award.
"I shouldn't be commenting on it, because it's a McCann work, but it's a beautiful, beautiful piece," said jury president Matias Palm-Jensen, who as European chief innovation officer for McCann Erickson abstained from voting or comment on the entry during judging. "It was so strong emotionally, and so real, and that's hard."
Out of a shortlist of 106 entries, the judges awarded 10 Gold, 18 Silver and 21 Bronze trophies (see full listing below).
Top winners for Gold were 'Share a Coke' by Wunderman (in partnership with Ogilvy, Ikon and Naked), which took home three Golds, and 'See From Sound' for the Amarin Book Centre Thailand by McCann Worldgroup/MRM, which earned two.
Earlier in the day at the a panel of four judges shared some insights into the choices they made and the campaigns selected. (You can also read our complete coverage of the Digital Asia Festival).
GOLD WINNERS
| Campaign title | Agency | Advertiser | Country |
| Gunning for Gold on LinkedIn | Interactive Avenues | American Express | India |
| Share a Coke | Wunderman (in partnership with Ogilvy, IKON, and Naked) | Coca-Cola Australia | Australia |
| See From Sound | McCann Worldgroup/MRM | Amarin Book Center | Thailand |
| Mall Without Boundary | Gravitas Limited | Sun Hung Kai Real Estate Agency | Hong Kong SAR |
| BYO Cup Day | Leo Burnett Melbourne | 7-Eleven | Australia |
| Share a Coke | Wunderman (in partnership with Ogilvy, IKON, and Naked) | Coca-Cola Australia | Australia |
| Mimeisthai at TEDx | Clemenger BBDO Sydney | TEDx | Australia |
| See From Sound | McCann Worldgroup/MRM | Amarin Book Center | Thailand |
| Bury the Past | DDB DM9JaymeSyfu | Gabriela | Philippines |
| Share a Coke | Wunderman (in partnership with Ogilvy, IKON, and Naked) | Coca-Cola Australia | Australia |
SILVER WINNERS
| Campaign title | Agency | Advertiser | Country |
| Birds & The Bees 2.0 | DDB Group Singapore | StarHub | Singapore |
| Why This Kolaveri Di | Jack In The Box Worldwide & Sony Music Digital Marketing Team | Sony Music Entertainment India | India |
| Demolition Site | DDB Group Singapore | Courts | Singapore |
| Gift of Life | TBWASantiago Mangada Puno | Energizer Philippines Inc. / Manikako Inc. | Philippines |
| Save Seven | Colenso BBDO | The New Zealand Breast Cancer Foundation | New Zealand |
| Mirainihon Project | TBWA\Hakuhodo | TBWA\Hakuhodo | Japan |
| Crop Circle | Interone China | BMW China | China |
| Mr. Bao | Ogilvy Beijing | IBM | China |
| SingTel mioTV BPL Crisis Management | MEC | SingTel mioTV | Singapore |
| Did Your Designation Just Change? | Interactive Avenues | American Express | India |
| Gift Of Life | TBWA Santiago Mangada Puno | Energizer Philippines Inc. / Manikako Inc. | Philippines |
| Flying Book | Ogilvy & Mather, Thailand | Amway (Thailand) | Thailand |
| Nike Shoe Boxxxx | beacon communications / Leo Burnett Tokyo | Nike Japan | Japan |
| Mimeisthai at TEDx | Clemenger BBDO | TEDx | Australia |
| Save Seven | Colenso BBDO | The New Zealand Breast Cancer Foundation | New Zealand |
| BYO Cup Day | Leo Burnett Melbourne | 7-Eleven | Australia |
| Gunning for Gold on LinkedIn | Interactive Avenues | American Express | India |
| BYO Cup Day | Leo Burnett Melbourne | 7-Eleven | Australia |
BRONZE WINNERS
| Campaign title | Agency | Advertiser | Country |
| Nike Shoe Boxxxx | beacon communications / Leo Burnett Tokyo | Nike Japan | Japan |
| Realtime Olympics | NIM Digital | McDonald’s | China |
| The V Motion Project | Colenso BBDO | Frucor Beverages | New Zealand |
| Nike Shoe Boxxxx | beacon communications / Leo Burnett Tokyo | Nike Japan | Japan |
| Gift Of Life | TBWA Santiago Mangada Puno | Manikako Inc. / Energizer Philippines Inc | Philippines |
| Flying Book | Ogilvy & Mather, Thailand | Amway (Thailand) | Thailand |
| Knorr 321 Recipe Application - Nutrition Hub | AKQA Shanghai | Unilever | China |
| Blue Mobility App That Makes Drivers Act | MediaCom Beijing | Volkswagen (China) | China |
| Birds & The Bees 2.0 | DDB Group Singapore | StarHub | Singapore |
| Crop Circle | Interone China | BMW China | China |
| Why This Kolaveri Di | Jack In The Box Worldwide & Sony Music Digital Marketing Team | Sony Music Entertainment India | India |
| It's More Fun in The Philippines | BBDO Guerrero | Department of Tourism | Philippines |
| Red Cross SOS to SMS | Lowe Philippines | Philippine Red Cross | Philippines |
| Chinese New Year Unsung Heroes | OMD HK/DDB Group HK | McDonald’s Hong Kong | Hong Kong SAR |
| Mimeisthai at TEDx | Clemenger BBDO Sydney | TEDx | Australia |
| The Incredible Sharpness | McCann Worldgroup/MRM | Italasia Electro | Thailand |
| Coca-Cola's Hello | Ogilvy&Mather Japan | Coca-Cola Japan | Japan |
| Mr. Bao | Ogilvy Beijing | IBM | China |
| Good Energy Taxi | TBWA\Digital Arts Network | Mercury Energy | New Zealand |
| The Wine is Over | Colenso BBDO | DB Breweries | New Zealand |
| Spare Space, Spread Love | NIM Digital | Johnson's Baby | China |
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
+Real+Magic+header+image.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
