Advertising Analysis
Spikes Asia
Nov 24, 2021

Decoding Creativity x Effectiveness: In conversation with Ian Mackenzie

Spikes Asia talks to the chief creative officer about the Creative eCommerce Spike-winning campaign, 'Publicly Traded'.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

Decoding Creativity x Effectiveness: In conversation with Graham Drew
Jan 5, 2022
Spikes Asia

Decoding Creativity x Effectiveness: In conversation...

Decoding Creativity x Effectiveness: In conversation with Rahul Mathew of DDB Mudra Group
Nov 10, 2021
Spikes Asia

Decoding Creativity x Effectiveness: In conversation...

Spikes Asia announces 2025 jury presidents
Nov 14, 2024
Staff Reporters

Spikes Asia announces 2025 jury presidents

Spikes Asia appoints Jaime Ng as festival director
Jun 13, 2023
Campaign Staff

Spikes Asia appoints Jaime Ng as festival director

Just Published

Why are the majority of AI assistants female?
18 minutes ago
Emma Thumann

Why are the majority of AI assistants female?

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

AB InBev moves beyond sponsorships—betting big on owned festivals
19 minutes ago
Vinita Bhatia

AB InBev moves beyond sponsorships—betting big on ...

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

AKQA co-founder Tom Bedecarré dies, aged 69
35 minutes ago
Beau Jackson

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

LinkedIn picks network for $97 million global media account
40 minutes ago
Beau Jackson

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.