Benjamin Li
Mar 19, 2010

DDB Hong Kong wins Vita Lemon Tea's creative account from DraftFCB

HONG KONG - DDB Hong Kong is believed to have won Vita Lemon Tea's creative account, in a pitch against its long-time incumbent DraftFCB and JWT.

Vita Lemon Tea Hong Kong
Vita Lemon Tea Hong Kong
DraftFCB, together with the media agency PHD, have been working on the Vita Lemon tea account since 2006.

DDB Hong Kong declined to comment on the news.

The win is believed to be on the back of the Vitasoy account, which DDB also won last year after a pitch against DraftFCB

DDB also works on six brands for Vitasoy including Vita Water, Tsing Sum Zhan, Vita Juice and Vita’s Chrysanthemum Tea.
 
Source:
Campaign China

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