Benjamin Li
Mar 19, 2010

DDB Hong Kong wins Vita Lemon Tea's creative account from DraftFCB

HONG KONG - DDB Hong Kong is believed to have won Vita Lemon Tea's creative account, in a pitch against its long-time incumbent DraftFCB and JWT.

Vita Lemon Tea Hong Kong
Vita Lemon Tea Hong Kong
DraftFCB, together with the media agency PHD, have been working on the Vita Lemon tea account since 2006.

DDB Hong Kong declined to comment on the news.

The win is believed to be on the back of the Vitasoy account, which DDB also won last year after a pitch against DraftFCB

DDB also works on six brands for Vitasoy including Vita Water, Tsing Sum Zhan, Vita Juice and Vita’s Chrysanthemum Tea.
 
Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

14 hours ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

14 hours ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

15 hours ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.