Liu will report directly to DDB Greater China's president & CEO, Dick van Motman. She will be responsible for all business, creative and digital planning for the group.
A British-born Hong Kong Chinese, Liu has earned more than five years of retail sales experience in the UK ranging from C&A, Tesco, Harrods, Space NK before clocking more than 12 years in strategic planning, business development, and cross-media strategy in China.
Her role as senior strategic planner at D'Arcy Publicis Ad-Link from 2002 to 2004 was the first, followed by a four-year stint as strategic planning director at Publicis China.
She has been with DDB Group for over five years since 2007 working across international clients such as Johnson & Johnson (Neutrogena, Clean & Clear), Lipton, PepsiCo (Tropicana, Gatorade, Quaker), Tourism Australia and Electrolux.
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