Morgan led Universal McCann across the region for 16 months until his departure in 2007. At the time, he left to take up the role of Universal McCann's global chief client officer in London, but 12 months after his appointment, Morgan left the role.
Morgan has now resurfaced as the business development director at Cream, overseeing the service's global roll-out .
Cream will act as a resource for brands, advertising agencies and media professionals by providing an index of global case studies and analytical tools to assist in brand comparisons.
C Squared owns The Festival of Media and M&M Magazine.