Opinions
David Guerrero
Jun 26, 2018

David Guerrero on Cannes' first ever live judging sessions

Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.

A still from AMV BBDO's 'Blood Normal' campaign for Essity, which won the Glass Lion Grand Prix

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

4 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

No one talks about ads anymore: Have they lost their pop-culture charm?

5 No one talks about ads anymore: Have they lost their pop-culture charm?

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

6 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Too old for the party, too young to leave—the paradox of middle age in advertising

7 Too old for the party, too young to leave—the paradox of middle age in advertising

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

WPP removes references to DEI in latest annual report

10 WPP removes references to DEI in latest annual report

Related Articles

Glass Lions Grand Prix awarded to body lotion for transitioning women
Jun 23, 2024
Ben Bold

Glass Lions Grand Prix awarded to body lotion for ...

7 campaigns from APAC shortlisted for Glass Lions
Jun 5, 2024
Staff Reporters

7 campaigns from APAC shortlisted for Glass Lions

APAC agencies win Titanium and Glass Grand Prix at Cannes Lions
Jun 24, 2023
Campaign Staff

APAC agencies win Titanium and Glass Grand Prix at ...

David Guerrero: 'We're wrong to put blind faith in technology'
Mar 26, 2018
Staff Reporters

David Guerrero: 'We're wrong to put blind faith in ...

Just Published

The art of dealing with the new trade order
4 hours ago
David Golding

The art of dealing with the new trade order

Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding

WPP offers free Friday lunches to lure staff back to office
4 hours ago
Alessandra Scotto di Santolo

WPP offers free Friday lunches to lure staff back ...

The initiative is part of an effort to enhance the on-campus experience.

New global campaign from Spotify celebrates music fandoms
12 hours ago
Eszter Gurbicz

New global campaign from Spotify celebrates music ...

The campaign was created in-house.

London-based independent the7stars bags global media account for Financial Times
12 hours ago
Beau Jackson

London-based independent the7stars bags global ...

The move marks the end of the FT's long-standing relationship with Essence (now EssenceMediacom)