Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 12, 2015
Data storytelling from the NFL: How marketers can make data sell
SALT LAKE CITY - Data with a clear story steers content marketing at the NFL. It also drives business. Brent Dykes, author of Web Analytics Action Hero and key members from the NFL’s business intelligence unit offered practical tips and examples to marketers at the Adobe Summit.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Feb 27, 2023
The principles of effective data storytelling
Sep 28, 2023
Aligning with Taylor Swift is the ultimate brand ...
Just Published
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
1 hour ago
Mash names all-female executive team, shifts global ...
EXCLUSIVE: Founder Tash Menon-Verheul steps into an advisory role as the creative agency enters a new phase of growth across APAC.
+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
1 hour ago
Godrej Indonesia appoints Hilda Kitti as CMO
EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Why B2B influencers are an essential spend for ...
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
2 hours ago
Here’s a thought: The ad industry still needs big ...
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.