Analysis Marketing
Adrian Peter Tse
Mar 12, 2015

Data storytelling from the NFL: How marketers can make data sell

SALT LAKE CITY - Data with a clear story steers content marketing at the NFL. It also drives business. Brent Dykes, author of Web Analytics Action Hero and key members from the NFL’s business intelligence unit offered practical tips and examples to marketers at the Adobe Summit.

L-R: Norton, Dearborn, Locklear, Dykes

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