Asiya Bakht
May 7, 2010

Consumer confidence highest in emerging Asia Pacific

SINGAPORE - A survey by Nielsen Company has shown that consumer confidence is at its strongest in emerging Asia Pacific and Latin America, while most Europeans remain edgy on the pace of their economic recovery.

Consumer confidence highest in emerging Asia Pacific
The survey also showed that global consumer confidence is returning to pre-recession levels.

Out of 55 countries surveyed, 41 posted a rise in confidence which, according to the figures, is strong evidence that the world is recovering from the harshest recession in decades.

According to this survey consumer sentiment was highest in India, followed by Indonesia and Norway.

Dr. Venkatesh Bala of Nielsen said:"Conventional wisdom was that there would be a slow recovery and there have been several signs of stabilization and green shoots in the past 12 months, but Q1 of this year presented the first global show of force towards economic recovery".


Globally, the Nielsen Global Consumer Confidence Index averaged a reading of 92 points in the first quarter, six points higher than in the third quarter of 2009 and the highest level since the third quarter of 2007.

In China, consumer confidence rebounded to 107 points from 101 six months ago, just one point below its record of 108 in the first quarter of 2005 while in India the index reached 127, seven points up from 120 in the third quarter of 2009.

The other Asian countries which figured in the list of top ten countries with highest consumer confidence included the Philippines and Singapore.

The survey of more than 27,000 consumers in 55 countries, showed consumer confidence declined in seven of 28 European countries, with Greece reporting the largest fall.

In North America, nearly 60 percent of Canadians saw good or excellent job prospects over the next 12 months, compared with 23 percent of Americans.


Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 hours ago

Matt McNally returns to Publicis as global CEO of ...

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.

1 day ago

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

1 day ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

1 day ago

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.