Faaez Samadi
Jul 28, 2017

Columbus wins Lafarge in Malaysia

DAN-owned digital agency will handle construction firm’s digital media work.

Columbus wins Lafarge in Malaysia

Columbus Malaysia, a unit of Dentsu Aegis Network, was named digital agency of record for Lafarge, effective immediately. 

The construction company enlisted Columbus Malaysia’s services earlier this year to expand its digital presence. Now as agency of record, Columbus is responsible for social media management, digital media planning and buying, and website development. 

“This is the first-time ever Lafarge has appointed a digital marketing agency and we are honoured to be given this opportunity to grow their business through digital,” said Abdullah Alkury, managing director of Columbus Malaysia.

Tolga Pekel, vice president of marketing and pricing at Lafarge Malaysia, said after 60 years in Malaysia, Lafarge is “diversifying and expanding into the consumer segment. So we are looking into refreshing the brand as well to connect with the masses.”

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

6 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

7 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.

7 hours ago

Moves and wins roundup: Week of February 17, 2025

Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.