The Work

Jun 3, 2009

Coca-Cola | Open Happiness | Hong Kong

Coca-Cola has brought its 'Open Happiness' theme to Asia with a branded music video featuring Hong Kong pop star Joey Yung.

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The Cantonese version of the song also provides the soundtrack to a themed TV spot. The campaign also features through an interactive website and kiosks in one of Hong Kong’s main shopping districts.

Television commercial:

Music video:

Credits:
Project Open Happiness
Client Coca-Cola
Creative agency McCann Erickson
Exposure Television, online

Source:

Campaign China

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Coca-Cola | Open Happiness | Hong Kong

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