Opinions
Chris Reed
Feb 10, 2015

CNY of the sheep (or is it goat or um, ram?) inspires brands to follow each other

I love Chinese New Year (CNY). Every year is different, a different animal for marketers to wrestle with. This Lunar New Year is the Year of the Goat. Although some say it’s the Year of the Sheep as apparently they are the same in Chinese. Some even say the Ram, which ( guess is in between the two.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

McKinsey steps into performance marketing with ET Medialabs acquisition

9 McKinsey steps into performance marketing with ET Medialabs acquisition

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

10 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

Related Articles

Nike inspires children to dream big with rousing Chinese New Year campaign
Jan 27, 2023
Ad Nut

Nike inspires children to dream big with rousing ...

WPP snaps up influencer marketing agency Goat
Mar 23, 2023
Ben Bold

WPP snaps up influencer marketing agency Goat

CNY recap: Paperless hongbaos, paper cuts with French twist, and more
Mar 5, 2015
Jenny Chan 陳詠欣

CNY recap: Paperless hongbaos, paper cuts with ...

Indonesian creators produce the most content in Southeast Asia: GroupM study
Oct 11, 2024
Gunjan Prasad

Indonesian creators produce the most content in ...

Just Published

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation
15 hours ago
Staff Reporters

Bitter chocolate: The fallout of a poorly planned ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

Too old for the party, too young to leave—the paradox of middle age in advertising
15 hours ago
Alison McKinnon

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
16 hours ago
Aulia Masna

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

Why the adtech ecosystem continues to struggle with consumer data
19 hours ago
Ravi Balakrishnan

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.