Benjamin Li
Jan 11, 2011

Clinique launches social media campaign for whitening products

Tequila Digital has created a new campaign focusing on engagement and social media for Clinique’s DermaWhite clinical brightening essence.

New social media campaign by CliniqueÆs DermaWhite clinical brightening essence.
New social media campaign by CliniqueÆs DermaWhite clinical brightening essence.

The digital campaign aims to change the perception that whitening products have instant results and are seasonal.

The campaign focuses on engaging with real people and educating them about skin whitening, with the unique selling point being the CL-302 ingredient in DermaWhite that "guarantees results".

The key element of the campaign is the social component that invites consumers to take the Clinique challenge to win products. "Tell us what you want to change about yourself for a brighter/ newer you," the slogan reads.

The digital engagement includes online banners, blogger seeding and SNS partnerships as well as multi-touch eDMs to drive traffic to Clinique's Renren campaign site for engagement to update, track and share their success with their social communities, and Clinique's corporate site for purchase.

The campaign will run until mid-February. The agency hopes the campaign will encourage consumers to view whitening as a journey and include it in their everyday skincare regimen.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

5 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

5 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.

5 hours ago

Moves and wins roundup: Week of February 17, 2025

Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.