Agency of the Year Saatchi & Saatchi Sydney with Justin Baird, Google.
Clemenger BBDO Melbourne
The venue Carriageworks
The venue Carriageworks
Client of the Year Lion Nathan
Happy Soldiers
Clemenger BBDO New Zealand
Colenso BBDO New Zealand
The Special Group
Day 1: Agnello Dias, Taproot India
Day 1: Agnello Dias, Taproot India
Day 1: Audience
Day 1: Award chairman Craig Davis opening address
Day 1: Award chairman Craig Davis opening address
Day 1: Charles Wrigley, BBH Asia
Day 1: Charles Wrigley, BBH Asia
Day 1: Erik Vervroegen, Goodby, Silverstein & Partners
Day 1: Erik Vervroegen, Goodby, Silverstein & Partners
Day 1: Jeffrey Cole, USC School Annenberg
Day 1: Jeffrey Cole, USC School Annenberg
Day 1: Jess Greenwood, Contagious Insider
Day 1: Jess Greenwood, Contagious Insider
Day 1: Jose Cabaco, Nike
Day 1: Josh Spear, Undercurrent
Day 1: Josh Spear, Undercurrent
Day 1: Martin Chow, Google
Day 1: Martin Chow, Google
Day 1: Jonathan Kneebone, The Glue Society
Day 1: Registration
Day 1: Registration
Day 1: Rob Campbell, Wieden & Kennedy
Day 1: Rob Campbell, Wieden & Kennedy
Day 2: Music group The Conscious Pilots
Day 2: Audience
Day 2: Battle of Big Thinking MC Julian Morrow
Day 2: Battle of Big Thinking MC Julian Morrow
Day 2: Byron Sharpe
Day 2: Byron Sharpe
Day 2: Jane Burns
Day 2: Jeremy Nicolas opening address
Day 2: Joel Gibson
Day 2: Joel Gibson
Day 2: John Johnson
Day 2: Jon Casimir
Day 2: Jon Casimir
Day 2: Justin Baird, Google
Day 2: Justin Baird, Google
Day 2: Rachael Dunlop
Day 2: Rangan Srikhanta
Day 2: Remo Giuffre
Day 2: Remo Giuffre
Day 2: Rob Campbell
Day 2: Rogan Jacobsen
Day 2: Rogan Jacobsen
Day 2: The venue Carriageworks
Day 3: Audience questions
Day 3: Audience
Day 3: Craig Davis
Day 3: Daniel Leesong
Day 3: Dennis Koutoulogenis
Day 3: Dennis Koutoulogenis and Janice Byrnes
Day 3: Dennis Koutoulogenis and Janice Byrnes
Day 3: James Hurman, Colenso BBDO New Zealand
Day 3: John Thompson, TAC
Day 3: Kellie Nathan, Yellow
Day 3: Kellie Nathan
Day 3: Nigel Dawson, Grey
Day 3: Nigel Dawson and John Thompson
The AWARD Awards presentation is the culmination of Circus, the three-day festival of commercial creativity held in Australia each year.
Under the leadership of Goodby, Silverstein & Partners' Erik Vervroegen, the 90 judges from across the region handed out a total of six gold awards. In addition to Clemenger BBDO Melbourne's double gold haul, Special Group, Happy Soldiers, Clemenger BBDO New Zealand and Colenso BBDO Auckland won a single gold each.
In further wins on the night, BBDO scooped Network of the Year. The honour was initially awarded to Publicis on the night but was later retracted and handed to BBDO after it was discovered that the points had been miscalculated. Agency of the Year went to Saatchi & Saatchi Sydney, Lion Nathan won Client of the Year and Best of Show went to Clemenger BBDO Melbourne for 'Support scent'.
New categories music video, applications, social media, environmental design and branded content were introduced this year to reflect how the industry is evolving.
Craig Davis, AWARD chairman, said “AWARD is here to champion commercial creativity, at a time when it has never been more important to business or society. I am proud of our industry and – after these last three days – am more convinced than ever about the very real contribution we have to make.”
The festival also incorporated the Battle of Big Thinking, where high profile speakers from advertising and marketing, business and government battle it out for the 'biggest idea', an international keynote programme and ‘pencil case’ segment showcasing the importance of creativity in campaign effectiveness.
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