Ciba FreshLook calls for brand ambassador on Facebook

Targeted at frequent Facebook users aged 18 to 29 in Singapore, India, Indonesia, Malaysia, the Philippines and Thailand, the campaign aims at engaging audiences and creating awareness for the brand’s range of colour contact lenses.

Besides the targeted countries’ FreshLook Facebook pages, the campaign also involves Facebook ads, Twitter, EDMs, bloggers and in-store promotions. It runs from 15 July to 30 September, through Grey Group digital and social media agency Yolk.

Participants can either snap a photo with their webcam or upload a photo of themselves, before playing around and choosing different coloured lenses to transform their look by the ‘FreshLook colour studio’ Facebook app.

They can then submit their photos to the gallery and share their different looks to inspire and gain votes from friends and strangers alike through their personal social media channels.

Participants with the greatest social media reach and most voted photos might become the brand ambassador for FreshLook, who is selected based on a point scale that includes public voting, social media activity and judges’ choice.

Ciba Vision is also looking for the ‘The photogenic one”, ‘The popular one’ and ‘The influential one’ from each country.