SINGAPORE – Chris Reed has left Partnership Marketing to take on a chief marketing officer role at mobile solutions firm Cellcity.
Reed was with Partnership Marketing for just over two years in the role of regional partnerships director, Asia-Pacific.
On his Linkedin profile page, Reed said the mobile solutions and technology platforms industry has “incredible potential”, pointing to predictions that there will be more than 480 million payment-enbaled phones by 2014.
Reed has more than 25 years of senior commercial marketing experience, both client and agency side, and has worked in Asia-Pacific, Australia and the UK.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.
When Europe’s busiest airport, Heathrow, unexpectedly shut down on Friday, its crisis comms team bore the brunt.
Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
