SINGAPORE – Chris Reed has left Partnership Marketing to take on a chief marketing officer role at mobile solutions firm Cellcity.
Reed was with Partnership Marketing for just over two years in the role of regional partnerships director, Asia-Pacific.
On his Linkedin profile page, Reed said the mobile solutions and technology platforms industry has “incredible potential”, pointing to predictions that there will be more than 480 million payment-enbaled phones by 2014.
Reed has more than 25 years of senior commercial marketing experience, both client and agency side, and has worked in Asia-Pacific, Australia and the UK.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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