Ad Nut
Aug 5, 2015

Children direct documentaries on their own parents for MetLife

From Japan: 'My Dearest Mom & Dad" for Metlife by Isobar Japan

Children direct documentaries on their own parents for MetLife

The online film (short and extra-long versions below) shows what happens when you give cameras to kids and ask them to question their parents about their feelings while filming.

Isobar claims more than 800,000 total views for the films.

Ad Nut is starting to wonder how many dramatic family videos the insurance segment can generate. We may have already reached 'peak tearjerking'—the point where every company is making heartwarming/heartbreaking films. Nevertheless, Ad Nut watched every moment of this and even welled up a couple of times.

12+-minute 'Director's cut':

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Su Ling Chan, MBCS

Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.

5 hours ago

Spikes Asia 2025: Behind Leo Burnett Taiwan’s ...

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.

6 hours ago

Sony Electronics, Singapore govt bodies initiate ...

PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.

6 hours ago

Lee Kum Kee launches first-ever global campaign in ...

The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.