Jane Leung
Nov 16, 2010

Centaline Property Agency points to fate for new branding TVC in Hong Kong

One of the largest property agencies in Hong Kong, Centaline Property Agency, has launched a thematic campaign based on the concept of 'fate'.

Centaline Property Agency's new campaign is themed around 'fate'.
Centaline Property Agency's new campaign is themed around 'fate'.

Centaline Property Agency's last branding campaign, ‘Cinderella’s dream’, was launched in 2008 for its 30th anniversary. It tells the fairytale of a little girl growing up and finding her dream home. The creative concept is based on the property agency thinking a step ahead to pave the road for Hong Kong people.

This year, Centaline continues the theme of staying ahead.

The one-minute long branding ad tells the story of a girl and an animated character – the dream house. Both characters are frustrated, because while people around them have found their perfect ‘match’, the two keep missing their own path. The girl eventually puts up an ad in the hopes of finding her dream house, followed, of course, by a happy ending.

According to the voiceover, “Fate is probably just a step away.” Centaline is here to help with that extra step.

The company is said to have invested US$1 million in the marketing campaign. The creative agency is Live China.



Centaline Property Agency's 30-years anniversary campaign:

Source:
Campaign China

Related Articles

Just Published

13 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

14 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

14 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

15 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.