Staff Writer
Mar 28, 2019

CEI's Greater Bay Area report is live

Find out more about the potential of this government-led initiative on the events and exhibitions industry.

CEI's Greater Bay Area report is live

CEI’s Greater Bay Area report spotlights key cities Hong Kong, Shenzhen, Guangzhou, Macau as well as Zhuhai to showcase the impact of the government-led initiative on the events and exhibitions industry.

Being an industry that is largely driven by infrastructure development, the exhibitions business, especially that in Hong Kong, is expected to benefit greatly from the Hong Kong high-speed rail and the Hong Kong-Zhuhai-Macau bridge launched in 2018.

At the same time, new venues are being built in neighbouring Shenzhen and Guangzhou, not to mention the vast number of world-class hotels in Macau. We speak to organiser representatives such as the Hong Kong Exhibition & Convention Industry Association and UFI to look into Hong Kong’s continuous role as the gateway to China as the Greater Bay integration plan takes shape.

This is due to Shenzhen’s increased profile as a viable alternative to Hong Kong. Thanks to a booming tech sector, the southern Chinese city has seen tremendous real estate growth especially in the Nanshan district. The Shenzhen World Exhibition and Convention Center, slated to open later in mid-2019, promises more space and a more digitally integrated experience for organisers and visitors.

We also want to bring attention to a couple of collaborations initiated by venues within this mega zone which are likely to benefit up-and-coming cities such as Zhuhai and the venues there.

As Mark Cochrane, UFI regional manager, APAC, says, the Greater Bay Area is not a story that can be told in one or two years. CEI will continue to watch this space to keep you informed about the policies and developments from this initiative.

 

Source:
CEI

Related Articles

Just Published

15 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

15 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

16 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

16 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.