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Ace Saatchi & Saatchi Philippines has appointed executive creative director Cesar Victor P. Reyes as chief creative officer, and Maria (Merlee) Leonor Jayme (left) as executive creative director. Reyes has been in the advertising industry for 34 years, 24 of them with Ace Saatchi & Saatchi. He has created advertising campaigns for clients like Procter & Gamble, Johnson & Johnson and Nestle. He conceived a long-running and popular campaign in the Philippines for the laundry detergent Mr. Clean. He also served as president of the Creative Guild of the Philippines for three consecutive terms.
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