From Australia: 'Captain Risky's Close Call' by 303Lowe for Budget Direct
Auto insurer Budget Direct brings back its heavily bearded daredevil, Captain Risky, to talk about how the company has been named insurer of the Year by Money magazine.
Ad Nut feels that because it must deliver the message about Money Magazine, the above lacks the charm of the Captain's earlier appearance (below), in which the sheer number of ludicrous stunts (and the cheesy title graphics) won one over. Read more about the earlier work here.
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THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
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