The partnership came about after SMG hosted a ‘yogathon’ last March, for which Canon was the title sponsorship.
As Canon products are already well known in the market, SMG’s task is to strengthen its brand reputation as a socially responsible and environmentally friendly company, and explore new healthy lifestyle marketing opportunities, tapping into its ongoing ‘Canon smile campaign’, which was launched in late 2008.
The first SMG-activated PR event will be a four-week dance marathon in August, which Canon is co-hosting.
Dentsu Hong Kong is currently involved in some creative and media buying projects for Canon.
As Canon products are already well known in the market, SMG’s task is to strengthen its brand reputation as a socially responsible and environmentally friendly company, and explore new healthy lifestyle marketing opportunities, tapping into its ongoing ‘Canon smile campaign’, which was launched in late 2008.
The first SMG-activated PR event will be a four-week dance marathon in August, which Canon is co-hosting.
Dentsu Hong Kong is currently involved in some creative and media buying projects for Canon.
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