Benjamin Li
May 20, 2009

Canon HK selects PR agency

HONG KONG - Canon Hong Kong has chosen Strategic Marketing Group (SMG) as its first corporate public relations and media consultant partner to strengthen its corporate branding, after a pitch against an undisclosed agency.

Canon HK selects PR agency
The partnership came about after SMG hosted a ‘yogathon’ last March, for which Canon was the title sponsorship. 

As Canon products are already well known in the market, SMG’s task is to strengthen its brand reputation as a socially responsible and environmentally friendly company, and explore new healthy lifestyle marketing opportunities, tapping into its ongoing ‘Canon smile campaign’, which was launched in late 2008.

The first SMG-activated PR event will be a four-week dance marathon in August, which Canon is co-hosting.

Dentsu Hong Kong is currently involved in some creative and media buying projects for Canon.
Source:
Campaign China

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