![Budweiser | King of Beers | Vietnam](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f35823_story_images.jpg&h=570&w=855&q=100&v=20170226&c=1)
“We wanted to break the mold and have some fun - we’re giving the fish, who made the ultimate sacrifice, a voice - and they demand the King of Beers for their last meal,” said Brenden Arnold, managing director of creative agency CREAM.
![](/DigitalMedia/images/editor/squid.jpg)
![](/DigitalMedia/images/editor/fish.jpg)
Credits:
Project King of Beers
Client AB InBev Budweiser Vietnam
Creative agency CREAM
Art director Khuong Trung Nguyen
Copywriter Tuan Vu
Exposure Print