Advertising Media Analysis News
Jessica Heygate
Dec 15, 2022

Brands invest cautiously in Disney+ and Netflix

Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.

Unsplash

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

McKinsey steps into performance marketing with ET Medialabs acquisition

9 McKinsey steps into performance marketing with ET Medialabs acquisition

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

10 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

Related Articles

Can Netflix scale its advertising business?
Jul 22, 2024
Matthew Keegan

Can Netflix scale its advertising business?

Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say
Aug 21, 2023
Shauna Lewis

Disney to 'learn' from Netflix’s mistakes with ...

What Netflix and Disney+ ad-supported tiers mean for the TV ad world
Nov 1, 2022
Matthew Keegan

What Netflix and Disney+ ad-supported tiers mean ...

Netflix has the opportunity to deliver a superb AVOD experience
May 3, 2022
Alex Hole

Netflix has the opportunity to deliver a superb ...

Just Published

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation
10 hours ago
Staff Reporters

Bitter chocolate: The fallout of a poorly planned ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

Too old for the party, too young to leave—the paradox of middle age in advertising
10 hours ago
Alison McKinnon

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
11 hours ago
Aulia Masna

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

Why the adtech ecosystem continues to struggle with consumer data
14 hours ago
Ravi Balakrishnan

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.