KUALA LUMPUR - Tea producer BOH Tea has awarded its advertising account to M&C Saatchi Malaysia after a final shoot-out with one other unknown agency.
M&C Saatchi will be briefed to build on BOH's successful "puts the oomph into life" strategy, and launch a new range of products later this year.
The account was formerly handled by Naga DDB, but the agency had to end the relationship when it won Unilever's globally-aligned Lipton Tea brand.
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The rebrand has been created by Mother Design
JvM London’s Siham Zerkak has seen notably poor numbers of Muslim talent within advertising across markets including Australia and China.
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.
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