Bill McQueen takes on events role with Uniplan

Uniplan is an events and "live communication" provider, headquartered in Germany and with offices in Beijing, Shanghai, Guangzhou, Taipei, and Hong Kong, In Hong Kong, it works with a range of clients including Porsche, Audemars Piguet, BMW and UBS.

McQueen took on the role of creative director for the Hong Kong office in June, and is reporting to Daphne Choi, managing director of Uniplan Hong Kong.

He brings more than 20 years of experience in television to the table, as well as a range of awards for his work with the Disney Channel, Cartoon Network, Nat Geo and Fox International Channels.

Prior to this appointment, McQueen had been working in a freelance capacity for media in Hong Kong such as NBC Universal, Turner, CNBC and Nat Geo US. This followed a five year stint as  creative director at Fox International Channels.

He says the move into live events is not as unusual as it may first appear. "It's the same job," he told Campaign. "Instead of making a 30-second spot, I'm doing a three-hour event." He added that events offered bigger scale and bigger budgets than television as well as different clients - with many luxury brands, such as Cartier, dedicating much of their marketing budgets to smal launch parties.

Darren Chuckry, head of events, says the new hire will give Uniplan a competitive edge in pitches, as well as an experienced producer who can see projects through to their end stages. He added that McQueen's television background would also help Uniplan stand out.

"In the new world of experiential marketing, there is a leading edge in design for multi-screen environment which allows the clients to amplify their brand message," he said. "Bill's television experience helps Uniplan bridge the physical and digital world to transform audiences into active participants."