Beyond measure: How metrics can power a winning TikTok strategy | Partner Content

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Campaign Asia

TikTok launches new measurement and retail ...

Attention metrics are becoming more nuanced, but are brands ready to use them?

Aug 11, 2022

Jessica Heygate

Attention metrics are becoming more nuanced, but ...

Campaign Crash Course: Understanding attention-based metrics

May 20, 2022

Staff Reporters

Campaign Crash Course: Understanding attention-based...

GroupM sets parameters for new measurement partners in the US

Jun 7, 2022

Alison Weissbrot

GroupM sets parameters for new measurement partners ...

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Shauna Lewis

Mars launches global agency review

The review encompasses all its agencies, bar creative.

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Lucy Shelley

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

Of fandom, kawaii, and marketing: Hello Kitty turns 50

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Nikita Mishra

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

Performance vs. branding? You're asking the wrong question

22 hours ago

Saim Qadri

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.