BBDO named Network of the Year as Spikes 2012 draws to a close

Grands Prix winners included Dentsu, Ogilvy, JWT, Mindshare, Host Sydney, Clemenger BBDO, Cheil Worldwide, IyamaDesign, DDB and Lowe.

Party Tokyo was named Independent Agency of the Year, Mindshare Mumbai Media Agency of the Year.

Among the highlights of the sessions prior to the awards was a presentation by Ogilvy’s regional chief creative officer Eugene Cheong, who drew on examples of great creative thinkers in history to put forward a series of habits conducive to effective creative thinking.

Another was an impromptu discussion around the relationship between marketers, agencies and digital technology, moderated by Isobar Asia-Pacific CEO Jean Lin. The feeling among the panelists, which included Microsoft Indonesia COO Haresh Khoobchandani and regional Intel marketing director Ajay Mohan, was that agencies should spend less time searching for the next technological breakthrough and more time on meeting clients’ needs, which can often be achieved using familiar platforms.

In his jury presidents’ address, Chris Thomas, chairman and CEO of BBDO AMEA and chairman of Proximity Worldwide, drew on IPA research to highlight the link between work that is acclaimed by awards juries and impact on business results.

Andrew Robertson, president and CEO, BBDO Worldwide, said it was terrific to see Indonesia and China win their first spikes and see BBDO Guerrero, Clemenger BBDO, BBDO India and Colenso BBDO win so many awards.

“We won for big campaigns for big clients; the real deal,” he said. 

The full details of this year’s winning entries are available at at www.spikes.asia.