BBDO launches Proximity in India, Ranjeev Vij appointed as VP and head

The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.

BBDO/Proximity has played an integral role in campaigns like Quaker’s mission to make India heart healthy and Aviva’s 'Education is Insurance' website.

Chris Thomas, chairman and chief executive officer at BBDO/Proximity in Asia, said: “BBDO India has had a spectacular start in life. Strengthening and deepening our offer with the launch of Proximity is our next strategic step”.

Richard Fraser, regional MD of Proximity Asia said that India is an exciting and rapidly evolving market, and a key focus for BBDO/Proximity in the region.

"We see huge opportunities for Proximity to deliver world class digital, mobile, and eCRM work that truly engages Indian consumers. "

Proximity is a digital, direct, CRM and experiential agency network aligned with BBDO Worldwide. It was founded in 2000 and today has more than 2,000 employees in 59 offices around the world.