Staff Reporters
Jan 31, 2013

BBC pay-TV channels launch in Cambodia

CAMBODIA - Following its expansion to Myanmar, BBC Worldwide has now set its eyes on another emerging market with the launch of three pay TV channels in Cambodia.

BBC Worldwide launches three channels in Cambodia
BBC Worldwide launches three channels in Cambodia

The three channels––BBC World News, BBC Knowledge and BBC Lifestyle––were launched in the market in middle of this month through digital pay-TV platform One TV.

With this launch, BBC World News, BBC Knowledge and BBC Lifestyle will now be potentially available to the 1.2 million households subscribing to the Cambodian DTT service.

“We ended last year with introducing BBC World News, BBC Lifestyle and CBeebies in Burma for the first time; and we have kicked off 2013 with entry in another new market––Cambodia––where we are proud to be delivering our wide range of highly rated and award-winning programming to viewers,” said Mark Whitehead, senior vice president and general manager of BBC Worldwide Channels Asia.

The announcement comes after the broadcaster launched three channels in Myanmar early this month. Myanmar also saw Japan-based NHK World TV and Channel News Asia move into the market last year.

Colin Lawrence, director of distribution, global news limited, said this partnership is another important foothold for BBC World News, not just in Asia but also globally.

Samir Badzhadzh, CEO at One TV, said viewers in Cambodia appreciate quality content. “We are thus delighted to partner with inspirational broadcasting corporations like the BBC and BBC Worldwide to bring amazing viewing experiences to our subscribers.”

Related Articles

Just Published

18 hours ago

Mark Read on WPP’s creative agencies slump, big ...

CEO dismissed idea WPP might sell AKQA in Campaign interview.

22 hours ago

40 Under 40 2024: Yong Ping Loo, TBWA

With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.

22 hours ago

Hakuhodo announces new leadership in planned transition

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

23 hours ago

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.