David Blecken
Aug 29, 2008

BBC appoints Albert to drive online ad sales in Asia

ASIA-PACIFIC - BBC Worldwide has appointed Inez Albert, formerly regional sales director at Forbes,com, as digital sales director for Asia.

BBC appoints Albert to drive online ad sales in Asia
Reporting to Sunita Rajan, vice-president of sales for Asia and Australasia, advertising sales, Albert will be charged with driving regional advertising sales on BBC.com, the corporation’s advertising-funded arm aimed at an international audience. The BBC is understood to be looking to attract a greater number of Asian advertisers to the site.

Prior to her stint at Forbes, Albert also worked as marketing director for the Wall Street Journal Asia and as sales director at Wall Street Journal-owned investment news service Barrons.
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

The world isn’t a studio Ghibli film (yet), but ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and just a pinch of ethical chaos included.

1 day ago

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

1 day ago

EssenceMediacom breaks $100 million mark in first ...

The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.

1 day ago

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.