Media
Byravee Iyer
Sep 17, 2014

Base Entertainment seeks best deal for ad dollars

SINGAPORE - Base Entertainment, the live entertainment company that holds a ten-year exclusive lease for the Mastercard Theatres at Marina Bay Sands (MBS) held an event mimicking TV upfronts in a bid to kick-off negotiations with media players and advertisers over its upcoming programming.

Base Entertainment: Reinvigorating media relationships

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