Banyan Tree picks VML Qais to lead global SEO and social-media strategy

According to VML Qais, the appointment came after a multi-agency pitch against undisclosed competitors.

“Social, search and content marketing are integrating and changing the game for marketing,” said Luca Deplano, vice-president of marketing for Banyan Tree. “With this, destinations have to rethink their relationship with consumers.”

The Singapore-based luxury hotel group has been on an expansion spree over the last two years, particularly in China.

In 2011, VML Qais revampled all 69 websites for Banyan Tree and Angsana Resorts with the aim of cinreasing ecommerce activity. “After building their websites, to be entrusted with the marketing of their destinations is an honour,” said Tripti Lochan, CEO, VML Qais.