The line 4 of Beijing's increasingly comprehensive subway system connects Zhongguancun and Xidan, two major business districts in the western part of the city. With 24 stations, it boasts with nearly one million passengers every day. It also connects with Daxing Line, which goes to the capital city's satellite town of Daxing.
Balin Times has already won the advertising franchise of Chengdu Subway Line 1 in Sichuan Province, and Guangzhou-Foshan Subway in Guangdong Province.
The line 4 is operated by Beijing MTR Corporation, jointly established by Beijing Infrastructure Investment, Beijing Capital Group and Hong Kong's MTR Corporation.
"In cooperation with Balin Times, we are looking forward to creating an innovative advertising platform on our trains," said Wang Shaoji, general manager of Beijing MTR Corporation.
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