Staff Reporters
Aug 20, 2010

AXN Beyond debuts in Malaysia

KUALA LUMPUR - Following its successful launch in Singapore, Indonesia, the Philippines and Thailand, AXN Beyond will complete the network’s footprint in Southeast Asia by launching in Malaysia on 30 August.

AXN Beyond HD will debut in Malaysia with Supernatural and Lost
AXN Beyond HD will debut in Malaysia with Supernatural and Lost

AXN Beyond, a spin-off from leading English general entertainment channel AXN, will be made available in high definition (HD) on the Astro Beyond platform. 

The programmes aired on AXN Beyond HD, will provide varied content through an extensive range of programming including drama, variety, reality, sitcom, dramedy, entertainment talk shows, features and movies.  

Ricky Ow, senior vice president and general manager at SPE Networks for Asia, is confident of AXN Beyond HD’s appeal in Malaysia.

“AXN has been the leading channel in Malaysia, well-loved and supported by our loyal fans all these years.  We see a huge potential in this market – that is why we have decided to launch AXN Beyond HD, following the success of AXN HD in Malaysia.  It will be especially popular with the younger, tech-savvy core audience of 18 to 35 year-olds,” he said.

Henry Tan, chief operating officer of Astro, said, “Astro continues to bring our viewers the best of international and local content in both standard definition and high definition and we believe our Astro Beyond customers will truly enjoy this new channel."

Headlining AXN Beyond HD’s debut are two global blockbuster hits including 'Lost' and 'Supernatural'.

Related Articles

Just Published

19 minutes ago

Brands and brand leaders react to Trump’s presidenti...

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

2 days ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

2 days ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

2 days ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.