A recent TV commercial showed a broker jumping from a plane to prove his pitch on the company’s guarantee; this time the stunt becomes a reality for the public with the online Aussie Freefall Challenge.
On April 6, Duane Brown, an awarded “Aussie” and a father of two, will make the jump. Meanwhile the person to have picked the closest co-ordinates to his landing on the website will win a cash prize.
Credits
Project The Aussie Freefall Challenge
Client Aussie Home Loan Guarantee
Creative agency Amnesia Group, Sydney
Creative director Andrew Richardson
Social media director Ian Lyons
Exposure Online
On April 6, Duane Brown, an awarded “Aussie” and a father of two, will make the jump. Meanwhile the person to have picked the closest co-ordinates to his landing on the website will win a cash prize.
Credits
Project The Aussie Freefall Challenge
Client Aussie Home Loan Guarantee
Creative agency Amnesia Group, Sydney
Creative director Andrew Richardson
Social media director Ian Lyons
Exposure Online
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